TG MADISON GETS
ACCEPTED BY MERCER UNIVERSITY

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January 20, 2010, ATLANTA, GA - Following a quiet search over several months, Mercer University has selected TG Madison Advertising as its agency of record. TGM is charged with raising the public profile of the University in Atlanta and surrounding areas to strengthen its brand and expand support of the university.

"We looked at a lot of agencies in and around Atlanta.  TG Madison offered Mercer what we were looking for - great people, great ideas, relevant experience and a strong knowledge of the state and region,"  said Larry Brumley, Senior Vice President, Marketing Communications and Chief of Staff at Mercer.

The agency starts work immediately launching a research initiative among the University's various publics. "Working with Mercer University to build their brand is a great opportunity for TG Madison.  The heritage and culture at Mercer combined with their commitment to future growth make this a very exciting challenge for us," said Mark Simonton, TG Madison's President.

About Mercer University

Founded in 1833, Mercer University is a dynamic and comprehensive center of undergraduate, graduate and professional education. The University enrolls more than 8,000 students in 11 schools and colleges - liberal arts, law, pharmacy, medicine, business, engineering, education, theology, music, nursing and continuing and professional studies - on major campuses in Macon, Atlanta and Savannah and at three regional academic centers across the state. Mercer is affiliated with two teaching hospitals - Memorial University Medical Center in Savannah and the Medical Center of Central Georgia in Macon, and has educational partnerships with Warner Robins Air Logistics Center in Warner Robins and Piedmont Healthcare in Atlanta. The University operates an academic press and a performing arts center in Macon and an engineering research center in Warner Robins. Mercer is the only private university in Georgia to field an NCAA Division I athletic program. For more information, visit www.mercer.edu.

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